insomniacDigital partners with visionaries, innovators, and builders; bold, passionate minds driven to prove the impossible isn’t. When you’re stuck between purpose and execution, we step in as trusted partners to bridge the gap. As a steward of your vision, we bring the product focus and technical precision needed to build SaaS products that scale.
From napkin sketch to launch, we offer product strategy, security-focused architecture, custom integrations, and operational insight. Whether you’re validating an MVP or scaling for growth, we bring the clarity, momentum, and senior expertise to support every stage of your product’s journey.
We offer strategic technical guidance to support critical decisions at every stage. We help scope new builds, scale existing systems, review architectures, plan infrastructure, evaluate vendors, and audit codebases. Our advisory support brings clarity to complex challenges without requiring a full development engagement.
Great software starts with smart planning. Beginning with user stories and extending through wireframes and prototypes, we bring structure to early-stage products. Through a collaborative process, we turn ideas into clear, actionable plans that align stakeholder goals with intuitive user experiences, resulting in a focused MVP roadmap built to test your product’s core value.
Scalable, secure, and built for the web and mobile, our SaaS products combine responsive frontends with robust backends and well-integrated APIs. Each build includes deployment automation, uptime monitoring, and error reporting by default. For mobile applications, we leverage Turbo Native—reducing the development time and costs associated with building fully native apps. Whether launching on Heroku, AWS, or GCP, your product is built to grow with your business.
Leveraging AI in your SaaS product can significantly enhance its functionality, improve the user experience, and unlock valuable insights. By automating repetitive workflows, enabling search with contextual understanding, or building smart agents that respond dynamically to real-world data, AI can power your product to adapt, respond, and scale with intelligence.
Based on years of hands-on experience, we’ve defined three key stages to guide every project. These stages don’t constrain the work—they provide structure, clarity, and the flexibility to adapt. With clear milestones and proactive communication, our approach ensures forward momentum, surfaces issues early, and gives clients full transparency and confidence at every stage.
We work closely with you to identify key features and turn those decisions into a practical, milestone-driven plan. This stage creates the visual and technical blueprint for a product that’s intuitive, responsive, and aligned with real user needs.
We write clean code that follows modern best practices—with a security-first approach at every step. Every feature is thoughtfully implemented, peer-reviewed, and thoroughly tested to ensure your product is stable, maintainable, and resilient.
We use automated deployment workflows to take your product live with minimal disruption. Each launch is built for reliability—featuring real-time monitoring, performance tracking, and zero-downtime updates. From Heroku to AWS, we ensure your product is built to scale with demand.
We don’t just build products, we build relationships.
Our clients come to us for technical expertise, but they stay because we earn their trust.
Together, we’ve launched new ventures, scaled growing platforms, and solved complex problems with clarity, care, and commitment.
Our leadership team blends deep technical acumen, strategic product vision, and operational precision. With decades of experience across software, media, and creative industries, our team brings the clarity, discipline, and experience needed to take bold ideas from concept to launch.
Chief Executive Officer &
Chief Technology Officer
Carolyn Oros is a seasoned software architect and technical leader with over 25 years of experience delivering secure,
scalable software across industries including fintech, e-commerce, SaaS, and entertainment.
Today, she serves as a trusted partner to startups and growing teams, helping bridge the gap between vision and execution.
Whether advising founders, leading cross-functional teams, or shipping mission-critical features, Carolyn brings a
blend of strategic foresight, hands-on execution, and people-first leadership.
Outside of work, she’s a Brazilian jiu-jitsu brown belt, amateur photographer, and avid hiker who shares the Colorado trails with her three dogs.
VP of Marketing &
Business Development
Rachel White is a product and UX executive with a decade of experience scaling digital platforms at the intersection of design,
content, and technology. With a strong foundation in user systems, media strategy, and cross-functional operations, she brings both
creative intuition and analytical precision to every initiative.
Previously Chief Experience Officer at Loupe, Rachel led the platform’s expansion across Apple TV, FireTV, and AndroidTV—driving
content strategy, product launches, and AI-powered automation through a period of rapid growth and acquisition.
On her free time, Rachel enjoys traveling, cooking for friends, and DJing in Atlanta.
Director of Operations &
Quality Assurance
Jill Kahanek is an operations leader and creative producer with 20+ years of experience across nonprofit leadership,
post-production audio, and the arts. From running large-scale program operations to shaping product strategy,
she brings clarity and structure to every team she leads.
She's a trusted collaborator with an eye for detail, and excels at aligning
people and processes to turn strategy into coordinated, measurable action.
Personally, Jill is a lifelong musician and performer. She plays Oboe, English horn, and Pennywhistle,
and serves as Executive Director of Loon Lake 4-H Camp in Montana.
We help teams overcome blockers, ship with confidence, and deliver lasting results. Get in touch to discuss your project and explore how we can work together.
Prefer email? Tell us about your project at: info@insomniac.digital